DIGITAL 2016

DIGITAL 2016 : Viet Nam

28 Jun, 2021

Digital 2016: Vietnam brings detailed information about the change in customers' behaviors and internet users in Vietnam. The report also reveals a lot of interesting information about social media users, the development of eCommerce, and more.

DIGITAL 2016
Table of contens

Digital Report in Vietnam 2016 published by WeAreSocial brings detailed information about the change in customers' behaviors and internet users in Vietnam. The number of Internet users in Vietnam reached 47.30 million people.

The rapid and remarkable growth is attributed to the fact that the development of technology and smartphones with affordable prices affect the ways people communicate and enjoy their life. The report also reveals much interesting information about social media users, the development of eCommerce, and more.

Global Overview

digital-2016-vietnam-1

As of Jan 2016, the world population reached 7.395 billion people, with an urban population rate of 54%. More than 3.419 billion people use the internet (with a penetration rate of 59%). The number of active internet users gained a growth rate of 10% with approximately 332 million people since Jan 2015. Besides, there are 3.790 billion people who own and use mobile devices. 

digital-2016-vietnam-10

Besides, the number of people using social networks globally reached 2.307 billion, an increase of 219 million people (2%) since January 2015 (growth rates of 10%). The rate of global internet users growth rate is increasing rapidly, and this number is predicted to strongly increase in the following years to 2020.

Vietnam Overview

digital-2016-vietnam-2

Vietnam's total population in 2016 reached 93.95 million people, with the urban population rate accounting for 34%, with an increase of 987.8 thousand people (equivalent to an increase of 1.08% compared to 2015). With a total population of around 94 million people, there are more than 47 million internet users, with a penetration of 50% in 2016. In 2016, there were 35 million active social media users, with a penetration of 37%, accounting for 37% of the total population.

There were around 143 million mobile connections in Vietnam in 2016, accounting for  152% of the total population. Although with the high mobile connection rate, there are just 29 million, a penetration of 31%, active mobile social users in 2016.

digital-2016-vietnam-3
The data also show the percentage of the adult population that owns each kind of digital device in 2016. 93% of the adult population in Vietnam own any type of mobile phone and 55% of people surveyed own a smartphone in 2016. This number is higher than people who have a laptop or desktop computer, which accounts for 46% of the total population. Besides, there are 12% for tablet devices, 2% own Tv streaming devices in Vietnam in 2016.

digital-2016-vietnam-4

On average, Vietnamese people spend 4 hours and 39 minutes using the internet via a PC or tablet daily, 2 hours and 25 minutes using the internet via mobile phone. Inside, they spend more than 2 hours daily using social media via any devices, which is higher than the time they spend viewing television daily. 

Internet Use

digital-2016-vietnam-5

The Digital report in Vietnam 2016 also gives us some interesting information about internet use. There were 47.4 million active internet users in Vietnam in 2016, accounting for 50% of the total population. Insides there are 39.7 million users accessing the internet via mobile devices. We can see that smartphones have become a priority device for internet use, accounting for a larger share of internet users than other devices such as PCs or laptops... The percentage of mobile internet users accounts for 42% of the total population, and the last 8% is using other devices to access the internet in 2016.

digital-2016-vietnam-6

The demand for internet usage tends to increase strongly with 75% internet users online daily, just 18% people use the internet at least once per week, and just a small number of internet users use the internet at least once a month accounting for 2%, and 1% of the total internet users. use the internet less than once a month.

Social Media Use

digital-2016-vietnam-7

There are 35 million active social media users out of the total of 97 million, accounting for 37% of the total population. 31% of social media users access via mobile devices. The top social platforms are Facebook, Zalo, FB Messenger, Google+, Skype, Viber, Line, Twitter, Instagram, and Whatsapp. From the data, we can conclude that chatting and messaging are still the hottest apps at this time in Vietnam. People use social media mainly for connecting and communicating with each other rather than to reach news or working activities. 

Mobile Use

digital-2016-vietnam-8

The number of mobile users and connections in Vietnam in 2016 is also growing significantly. There are nearly 60 million unique mobile users, accounting for 63% of the total population. With the number of mobile connections 143 million people, accounting for 152% of the total population. Besides, 26% of mobile subscriptions are broadband (3G and 4G). Vietnamese mobile users' activities include: 34% sending messages, 29% for watching the video, 23% for playing games, 19% for using mobile banking, and 28% for using mobile map services. 

E-commerce 

digital-2016-vietnam-9

The report came to the end with the e-commerce numbers as well as activities in Vietnam 2016. 37% of people surveyed purchased products or services online a month, 45% searched online before deciding to buy something, 33% visited online retail stores. Inside, 32% make an online purchase by their laptop or PC, while 23% of e-commerce users buy online via mobile devices. 

The above information and analysis are just the subjectivity of the writer based on the Digital Report in Vietnam 2016 of WeAreSocial. We hope this short overview can bring to you some valuable data that is useful for you to have the best overview of Digital Marketing in Vietnam in 2016. To read the full Digital Report 2016 in Vietnam, please view the full report here. Please contact us directly or by email for more details about the Vietnam market’s information.