Social Media Marketing

Our service boosts your online presence with engaging content, targeted ads, and community interactions on top social platforms, enhancing brand awareness, driving conversions, and achieving your marketing goals.

  • Increase Brand Awareness

    Reach a large audience and enhance brand recognition through consistent and engaging content on various social media platforms

  • Improve Customer Engagement

    Directly interact with customers via comments, messages, and posts, fostering stronger relationships and building trust.

  • Drive Website Traffic and Conversions

    Use strategic content and targeted ads to drive traffic to your website, leading to higher conversion rates and increased sales.

  • Gain Valuable Customer Insights

    Utilize social media analytics to understand audience behavior, preferences, and engagement, helping to refine strategies and create relevant content.

  • Cost-Effective Marketing

    Benefit from the affordability of social media marketing compared to traditional advertising, maximizing your marketing budget and achieving significant returns.

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Key Components of Social Media Marketing Services of IRIS

Social media marketing service involves using social media platforms to promote a business, engage with customers, and drive traffic to a website or physical location. These services leverage the power of social networks to enhance brand visibility, build relationships, and achieve marketing goals. Here are the key components of social media marketing services:

Strategy Development Content Creation and Management Community Engagement Advertising Campaigns
  • Goal Setting: Defining clear, measurable objectives such as increasing brand awareness, driving website traffic, generating leads, or boosting sales.
  • Audience Analysis: Identifying the target audience based on demographics, interests, and online behaviors.
  • Platform Selection: Choosing the most effective social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Zalo) based on where the target audience is most active.
  • Creative Idea: An innovative and engaging concept designed to capture the audience's attention, encourage interaction, and promote brand awareness
  • Content Planning: Developing a content calendar to schedule posts, ensuring consistency and relevance.
  • Visual Content: Designing engaging images, graphics, and videos tailored to each platform.
  • Written Content: Crafting compelling posts, captions, articles, and stories that resonate with the audience.
  • Interaction: Responding to comments, messages, and mentions to foster a sense of community and build relationships.
  • User-Generated Content: Encouraging followers to create and share content related to the brand.
  • Ad Creation: Designing targeted ads to reach specific audience segments.
  • Budget Management: Allocating and optimizing ad spend to maximize ROI.
  • Performance Tracking: Monitoring ad performance and making data-driven adjustments to improve results.
Influencer Collaboration Analytics and Reporting Social Listening Account-Based Marketing (ABM)
  • Partnerships: Identifying and collaborating with influencers to expand reach and credibility.
  • Campaign Management: Coordinating campaigns and tracking their effectiveness.
  • Metrics Tracking: Monitoring key performance indicators (KPIs) such as engagement rates, reach, impressions, clicks, and conversions.
  • Data Analysis: Using analytics tools to gain insights into audience behavior and campaign performance.
  • Reporting: Providing regular reports to stakeholders, highlighting successes and areas for improvement.
  • Monitoring: Tracking brand mentions, industry trends, and competitor activities to stay informed and proactive.
  • Sentiment Analysis: Analyzing public sentiment towards the brand to inform strategy and crisis management.
Account-Based Marketing (ABM) targets high-value accounts with personalized campaigns, aligning sales and marketing to drive better engagement and ROI.

How do we work in Social Media campaign?

  • Define the brief

  • Research and analysis

  • Strategy development

  • Content creation

  • Paid media campaign distribution

  • Community Engagement

  • Channel reporting & insights

  • Account-Based Marketing

Why choose us?

Here are six reasons why clients should choose IRIS for their social media campaigns:

  • Data-Driven Strategies

    We utilize advanced analytics and data insights to create targeted and effective social media campaigns, ensuring your message reaches the right audience.

  • Creative Excellence

    Our team of talented designers and content creators crafts visually appealing and engaging content that captures attention and drives interaction.

  • Proven Track Record

    We have a history of delivering measurable results, including increased brand awareness, higher engagement rates, and improved conversion rates.

  • Customized Solutions

    We understand that each business is unique, so we tailor our social media strategies to align with your specific goals and target audience.

  • Comprehensive Service

    From strategy development and content creation to campaign management and performance analysis, we handle all aspects of your social media marketing.

  • Dedicated Support

    Our team provides continuous support and regular updates, ensuring that your social media campaigns are optimized and achieving the desired outcomes.


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