What’s digital marketing agency? Types Of Digital and Advertising

The difference between a digital agency and an advertising agency can be confusing. Advertising agencies usually offer things like digital design, marketing.

What’s digital marketing agency? Types Of Digital and Advertising

The difference between a digital marketing agency and a digital advertising agency can be confusing and fuzzy. However, many advertising agencies usually offer as a digital agency like digital design, marketing, and development concepts.

Distinguishing the differences between a digital advertising agency and a digital marketing agency can be difficult. But we hope you can understand the concept of “digital agency” in this article.

1. The concept of Marketing Agency and Advertising Agency

1.1 What is a Digital Marketing Agency?

Digital marketing agency uses the latest technologies in order to help their existing clients acquire new customers by using channels that have yet to be explored. These agencies primarily target the online audience, whether it be through traditional mediums, social media, pay per click, responsive web design or through mobile devices.

1.2 What is a Digital Advertising Agency?

A digital advertising agency has a mission to creates, plans and manages all aspects of a client's advertising. Advertising agencies can specialize in specific areas, such as interactive advertising, or they can be a full-service agency that creates advertising materials like websites, online and social campaigns, brochures, catalogs, direct mail, print ads, radio and TV commercials, sales letters, and more.

2. The difference between Advertising Agency Vs. Digital Agency

Both Digital marketing agency and digital advertising agencies provide solutions that can help grow a business through increased sales; however, their approaches and the results they deliver are different. Digital advertising agency specializes in communications programs such as advertising and direct marketing. Meanwhile, a Digital marketing agency offers a broader, consultative approach to help develop a marketing strategy. Some also make recommendations on marketing tactics and some offer communications services, depending on their resources.


Digital Marketing Agency

Digital Advertising Agency


The marketing team in a digital marketing agency generally has a background of working in marketing departments. So they can have experience in market research, strategy development, product development, and marketing programs.

In another while, digital advertising agency teams include people with media planning and creative skills who are experienced in delivering communication messages to target audiences.


If you have no marketing resources, running an advertising campaign without any strategic considerations could prove wasteful. A marketing agency can help you develop a strategy that gives your communication programs a clearly defined role.

An advertising agency can be helpful in case your company employs a marketing specialist and then you can carry out the strategic and development tasks internally. So you can use an advertising agency to create and deliver the campaigns that meet the strategic targets.



A marketing digital agency will suitable in case your company needs help to develop a marketing strategy or deal with a marketing task like developing new products or selecting a suitable distribution channel. 

If your company has a full-time specialist that can responsible for your marketing strategy. So an advertising agency is a suit for your problem.


A marketing agency will advise you on the communication solution that meets your marketing strategy and delivers the best return on marketing investment.

An advertising agency is the first choice if you want to communicate with customers with a marketing strategy in your hand. Advertising agencies can help you in pressing advertising, broadcast advertising, online advertising or direct marketing.

Which is better?

It is true that using a Digital Agency makes the most sense for your money. However, both digital agency above is very important when it comes to your campaigns. A good marketing strategy will boost your promotion’s effectiveness as well as an advertising agency can polish your branding further.

Any thoughts regarding Digital Marketing Agency and Digital Advertising Agency? Please share them with us in the space below.

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