IRIS

IRIS is where creativity meets technology.

Who we are

Data-driven digital marketing, since 2017.

Headquartered in Ho Chi Minh City, we use data and analytics at every stage, from strategy to execution and optimization.

  1. 01

    One partner, end to end

    Eight services under one team, from strategy to reporting.

  2. 02

    A partner for agencies

    Any of our services, delivered side by side with agency teams.

  3. 03

    Partnerships that last

    Many of our clients work with us year after year.

The IRIS team
An earlier photo of the IRIS team. Our team has changed since then.

Two ways to work with IRIS

01 Direct clients

Creativity and technology, in one team

Brands that need one partner from strategy to optimization.

  • Strategy built on audience and market data
  • Multi-channel campaign execution
  • KPI tracking and cross-channel reporting

02 Agency partners

Your creativity, our technology

One team, one goal: we work side by side with agencies to take every campaign further.

  • Any of our eight services, end to end
  • Co-planned with the agency
  • Shared timelines and reporting

What we do

We work with clients to deliver campaign solutions
– whether that’s strategy, marketing or
development – through the analysis of data and the
execution of insights.

Advertising platforms

Tools and resources

SEO and analytics

Ahrefs · Semrush · SEO PowerSuite · Screaming Frog

Media reports

Google · Meta · TikTok

Real-time campaign reports from global ad platforms.
Ad account resources

Business Manager Setup · Agency Ad Accounts · Account Management

Available on request, including for teams that run their own campaigns.

Expertises

Facebook Google Display Youtube Dv360 Google Ads Linkedin Ads Screaming Frog Semrush Seo Powersuite Tiktok Ads Zalo Ads Ahrefs

How we work

  • 01

    Data gathering and analysis

  • 02

    Audience insights and segmentation

  • 03

    Strategy development

  • 04

    KPI and measurement planning

  • 05

    Platform selection and integration

  • 06

    Campaign execution and optimization

  • 07

    Cross-channel attribution and reporting

  • 08

    Dedicated account management

Market insight

Research behind every plan.

Partner research that IRIS uses in planning, including reports we buy and share free with the market.

Read the reports at www.iris.marketing/market-report
  • Streaming in Vietnam
  • Online travel market in Vietnam
  • Online food delivery in Vietnam
  • Internet usage in Vietnam
  • Sports and fitness in Vietnam
  • Mobile apps in Vietnam
  • Fintech in Vietnam
  • Insurance in Vietnam

Country & verticals

Many of our clients are international brands entering or growing in Vietnam. We use market and audience data to help them plan, launch and run their digital marketing here, across eight verticals.

  • Healthcare & Beauty

  • Hospitality & Travel

  • Education

  • Finance & Insurance

  • FMCG & Food

  • Home, Retail & Luxury

  • Energy & Industry

  • Services & Technology

World map: IRIS clients come from the United States, China, Korea, Japan, Thailand, Singapore and Australia, and work with IRIS in Vietnam
World map: IRIS clients come from the United States, China, Korea, Japan, Thailand, Singapore and Australia, and work with IRIS in Vietnam

Clients & partnerships

Dai Ichi Life Gas South Dentsu Sport Vietnam Monq Korea Alma Resort Tin Phat Accounting Kalian Dr Ho Quoc Viet Fresherup Grand Pioneers Cruise Hoi An Memories Land Hoi An Memories Resort Tupperware Tupperware Nano Nature Tbc Ball Can To Can Shiseido Aic Healthcare Center Baihe Holding Mcredit Navigos Search Kompa Media Digihub Medigroup Asia Orgalife Navie Ogomeal Fomeal Care Go2Joy Nha Di Sau Homestay American Learning Lab Yola English Center Dyb English Center Artemis Silver Hoang Giang Agarwood Dr Do Quang Khai Iseul Plastic Surgery Gamestop Jun Kids Toybox Scumin

Partnerships that last

Agency partners

  • Dentsu Sport Vietnam
    2023 – now

    Media planning and ad optimization partner
    Campaign site production for sports campaigns

  • MONQ Korea
    2025 – now

    Media planning and ad optimization partner
    Brands in Vietnam and Indonesia

Clients

  • Gas South Vietnam
    2023 – now

    Search engine optimization and digital ads

  • Dai-ichi Life
    2022 – now

    Agency ad accounts on Facebook, Google, TikTok

  • Alma Resort Vietnam
    2019 – now

    Brand protection on search: content, SEO, Google Search Ads

  • Tin Phat Accounting
    2024 – now

    Website and monthly lead generation ads

  • Grand Pioneers Cruise
    2024 – 2025

    Campaign site, booking engine and digital ads

  • Hoi An Memories Land
    2022 – 2024

    Monthly multi-channel paid ads

  • Tupperware Vietnam
    2018 – 2024

    Integrated digital campaigns and brand awareness

And other clients. Selected projects follow below.

Our work

Selected projects with brands and partner agencies.

01

Agency Partnerships

3 agency partners
Dentsu Sport Vietnam
Timeline: 2023 – now

Communication campaigns led by Dentsu Sport

Lead
Dentsu Sport Vietnam
IRIS role
Media planning and ad optimization partner; campaign site production
Brand
Non-disclosed

Campaigns

  • 01
    Branding Communication Campaign for FMCGMedia planning and ad optimization, from June
    2023
  • 02
    AFF Cup 2024Media planning and ad optimization. Campaign site with lucky draw and OTP
    2024 – 2025
  • 03
    SEA Games 33Media planning and ad optimization
    2025
  • 04
    AFF Cup 2026Media planning and ad optimization
    2026

Non-disclosedThe brand and campaign visuals are confidential under our agreement with Dentsu Sport.

T&S Agency
Timeline: 2025 – 2026

Tet lucky draw campaign sites, two seasons in a row

Lead
T&S Agency
IRIS role
Campaign site development: UX/UI design, lucky draw system, OTP integration
Brand
Non-disclosed

Campaigns

  • 01
    Lucky Draw Tet 2026Campaign site with lucky draw system and OTP integration
    2026
  • 02
    Lucky Draw Tet 2025Campaign site with lucky draw system and OTP integration
    2025

Non-disclosedThe brand and campaign visuals are confidential under our agreement with T&S Agency.

MONQ Korea
Timeline: 2025 – now

Creative agency in Vietnam and Indonesia

Lead
MONQ Korea
IRIS role
Media planning and ad optimization partner
Markets
Vietnam and Indonesia
Brand
Non-disclosed

Brands

  • 01
    3 Premium Food Brands
    Vietnam
  • 02
    1 Home and Kitchen Brand
    Vietnam
  • 03
    1 FMCG Brand
    Vietnam & Indonesia

Non-disclosedBrands and campaign details are confidential under our agreement with MONQ Korea.

02

Energy & Industry

4 projects
Gas South Vietnam
Timeline: 2023 – now

Integrated digital campaign

Search engine optimization and digital ads

Scope of work
Search engine optimizationDigital paid ads
Gas South Vietnam website
Baihe Hook & Loop
Timeline: 2018 – 2021

Search engine optimization and Google Display Network ads

Scope of work
Search engine optimizationGoogle Display Network ads
Baihe Hook & Loop website
Dxmit
Timeline: 2025

Electric bikes. Campaign site; YouTube and Google Search Ads

Scope of work
Campaign siteYouTube adsGoogle Search Ads
Dxmit website
TBC-Ball Beverage Can
Timeline: 2022 – 2024

One client, several scopes in Vietnam

Scope of work
Can to Can recycling campaign websiteCreative idea and social contentDigital adsLongacy social awareness campaigns
TBC-Ball Beverage Can website
Can to Can social post 1Can to Can social post 2Can to Can social post 3
03

Finance & Insurance

2 projects
Dai-ichi Life
Timeline: 2022 – now

Cung Đường Yêu Thương 2022

Digital branding communication campaign; agency ad accounts on Facebook, Google and TikTok, monthly

Scope of work
Digital paid ads
Dai-ichi Life website
MCredit Vietnam
Timeline: 2021 – 2022

On-page and brand keyword performance

On-page technical optimization and brand keyword optimization on Google Search

Scope of work
Search engine optimization
MCredit Vietnam website
04

Hospitality & Travel

5 projects
Alma Resort Vietnam
Timeline: 2019 – now

Brand crisis management on search

Content strategy, search engine optimization, brand crisis management, Google Search Ads

Scope of work
Digital strategySearch engine optimizationDigital paid ads
Alma Resort Vietnam website
Grand Pioneers Cruise
Timeline: 2024 – 2025

Campaign site development

Campaign site with UX/UI design, CMS development and booking engine integration; digital ads

Scope of work
Website design and developmentDigital paid ads
Grand Pioneers Cruise website
Hoi An Memories Land
Timeline: 2022 – 2024

Multi-channel paid ads, managed monthly

Monthly management and optimization of Facebook, Google, YouTube and Google Display Network ads

Scope of work
Digital paid ads
Hoi An Memories Land website
Nha Di Sau Homestay
Timeline: 2022

Website design and development: tour booking and MoMo payment integration

Scope of work
Website design and developmentTour bookingMoMo payment integration
Nha Di Sau Homestay website
Go2Joy
Timeline: 2022

Campaign landing page for the fifth birthday summer sale

Scope of work
Campaign landing page
Go2Joy website
05

Healthcare & Beauty

10 projects
Dr. Do Quang Khai
Timeline: 2019 – 2020

Plastic surgeon. Developing and building brand acquisition

Scope of work
Brand acquisition
Dr. Do Quang Khai website
Dr. Ho Quoc Viet
Timeline: 2019 – now

Plastic surgeon, Kalian aesthetic center. Brand acquisition; ongoing website maintenance

Scope of work
Brand acquisitionWebsite maintenance
Dr. Ho Quoc Viet website
Iseul Plastic Surgery
Timeline: 2019 – 2020

Developing and building brand acquisition

Scope of work
Brand acquisition
Iseul Plastic Surgery website
AIC Healthcare Center
Timeline: 2024

Website: UX/UI design, CMS development; digital ads

Scope of work
UX/UI designCMS developmentDigital ads
AIC Healthcare Center website
Medigroup Asia Vietnam
Timeline: 2021

Brand site design and development

Scope of work
Brand site design and development
Medigroup Asia Vietnam website
Scumin
Timeline: 2021

Brand site design and development

Scope of work
Brand site design and development
Scumin website
Orgalife Vietnam
Timeline: 2021 – 2022

Corporate brand site design and development

Scope of work
Brand site design and development
Orgalife Vietnam website
Navie
Timeline: 2022

Website for the medical nutrition range

Scope of work
Website design and development
Navie website
Fomeal Care
Timeline: 2021 – 2022

Brand site design and development

Scope of work
Brand site design and development
Fomeal Care website
O’gomeal
Timeline: 2021 – 2022

Brand site design and development

Scope of work
Brand site design and development
O’gomeal website
06

Home, Retail & Luxury

11 projects
Tupperware Vietnam
Timeline: 2018 – 2024

Brand website and always-on awareness campaigns

Scope of work
Brand websiteAwareness campaigns
Tupperware Vietnam website
Tupperware Nano Nature
Timeline: 2018 – 2024

Brand site development and monthly awareness campaigns

Scope of work
Brand site developmentMonthly awareness campaigns
Tupperware Nano Nature website
Tupperware Franchise
Timeline: 2018 – 2024

Campaign site development. Recruiting qualified leads for the franchise business.

Scope of work
Campaign site developmentMonthly search adsLead generation
Tupperware Franchise website
Mega Sale & Lucky Draw
Timeline: 2022

Lucky draw campaign site and digital ads

Scope of work
Lucky draw campaign siteDigital ads
Mega Sale & Lucky Draw website
Summer Sale
Timeline: 2022

Landing page and multichannel ads on Facebook, Google, YouTube and GDN

Scope of work
Landing pageMultichannel digital ads
Summer Sale website
Tupperize My Kitchen
Timeline: 2022

Challenge landing page and social ads

Scope of work
Challenge landing pageSocial ads
Tupperize My Kitchen website
GameStop Vietnam
Timeline: 2020 – 2023

E-commerce site design and development; brand acquisition

Scope of work
E-commerce siteBrand acquisition
GameStop Vietnam website
Jun Kids
Timeline: 2021 – 2022

E-commerce site design and development; brand acquisition

Scope of work
E-commerce siteBrand acquisition
Jun Kids website
Toybox Vietnam
Timeline: 2021 – 2023

E-commerce site design and development; brand acquisition

Scope of work
E-commerce siteBrand acquisition
Toybox Vietnam website
Artemis Silver
Timeline: 2018 – 2019

Search engine optimization and keyword ranking

Scope of work
Search engine optimization
Artemis Silver website
Hoang Giang Agarwood
Timeline: 2018 – 2019

Monthly digital media management and search engine optimization

Scope of work
Digital media managementSearch engine optimization
Hoang Giang Agarwood website
07

Services & Technology

5 projects
Tin Phat Accounting
Timeline: 2024 – now

Accounting and tax services: website and monthly lead generation

Website design and development; monthly lead generation ads

Scope of work
Website design and developmentDigital paid ads
Tin Phat Accounting website
Navigos Search Vietnam
Timeline: 2019 – 2020

Search engine marketing strategy for the global market, SEO, content development, PR booking

Scope of work
SEM strategySearch engine optimizationContent developmentPR booking
Navigos Search Vietnam website
FresherUp
Timeline: 2024 – now

Recruitment platform for students, new graduates and professionals with under two years of experience: UX/UI design and web development

Scope of work
UX/UI designWeb development
FresherUp website
Kompa Media Vietnam
Timeline: 2022

Website development

Web design, WordPress development, CRM integration

Scope of work
Website design and development
Kompa Media Vietnam website
Digihub
Timeline: 2021

Media booking platform

Brand strategy, web design and development

Scope of work
Digital strategyWebsite design and development
Digihub website
08

Education

3 projects
Yola English Center
Timeline: 2018 – 2020

Search engine marketing strategy, SEO, PR booking

Scope of work
SEM strategySearch engine optimizationPR booking
Yola English Center website
American Learning Lab (ALAB)
Timeline: 2019

Website, campaign landing pages, digital ads, lead generation, SEO

Scope of work
WebsiteCampaign landing pagesDigital adsLead generationSEO
American Learning Lab (ALAB) website
DYB English Center
Timeline: 2019 – 2021

Branding on search, social and PR; monthly Facebook ads; lead generation

Scope of work
Branding on search, social and PRMonthly Facebook adsLead generation
DYB English Center website
09

Cosmetics

4 projects
White Lucent Launch
Timeline: 2017

Product launch: idea and campaign site for the new range

Scope of work
Creative ideaCampaign site
White Lucent Launch website
Shiseido Beauty Day
Timeline: 2017

Launch event: event site with ticket registration

Scope of work
Event siteTicket registration
Shiseido Beauty Day website
White Lucent Contest
Timeline: 2017

Contest: skin dream journey contest site

Scope of work
Contest site
White Lucent Contest website
Ibuki Promotion
Timeline: 2017

Promotion: promotion campaign site for the Ibuki kit

Scope of work
Promotion campaign site
Ibuki Promotion website

In summary

IRIS in numbers

Data into growth, for brands and alongside agencies.

Figures from IRIS records, including clients we cannot name, October 2026.