Vietnam Cosmetic Trends Report 2020 by Q&Me

The cosmetic market has grown steadily by the limitless diversity of consumer aspirations and by innovation.

To keep track of the habits and behaviors of Vietnamese cosmetics users, the annual survey about the Vietnam cosmetics market was run by Asia Plus in Jan. 2020, we succeeded in the two surveys of the same topic from Jan. 2019 and Jan. 2018. 

The survey was conducted among 458 females, from over 16 years old nationwide.



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